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New Name for Rolls-Royce Family Company

Posted on August 26, 2005

The Allison Advanced Development Company (AADC) announced it has changed its name to Rolls-Royce North American Technologies Inc. The new name is intended to better position the organization as a Rolls-Royce company providing full-service advanced technology and system solutions. The company will continue to be based in Indianapolis, Indiana, U.S.A.

“Our goal is to offer greater value to our customers and to do this, we needed to redefine and reposition ourselves,” said Ron York, Chief Operating Officer, Rolls-Royce North American Technologies Inc. “We want to be known as a storefront for advanced R&D and technology programs, able to provide front-end technical services across all Rolls-Royce businesses. Changing our name is an important step in this mission.”

“We’ve also restructured and put improved program management tools and processes in place to better handle larger, more comprehensive projects,” continued York.

For marketing purposes, the company will also use the name LibertyWorks. Liberty is the name both of a Rolls-Royce engine built in Indianapolis, the AE1107 that powers the V-22 Osprey, as well as the first aero engine built at that site. “Works” is a naming convention well-known and respected for advanced research and development in the United States defense industry.

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