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PCB Piezotronics Opens New Subsidiary in Italy

Posted on July 29, 2005

PCB Piezotronics, Inc. (PCB), and Luchsinger srl have announced the formation of a long-term sales agreement, aimed at furthering mutual business development objectives within the Italian sensor market. Under the terms of this agreement, PCB will increase its sales presence in Italy through the establishment of a wholly-owned subsidiary.

PCB Piezotronics srl will focus efforts on the automotive, aerospace, defense and OEM markets. Luchsinger, a PCB® distributor for more than 30 years, will continue to support most of its traditional customer base.

Notes Kevin J. Cornacchio, PCB vice president of sales, “This newly defined structure builds on the excellent work of the Luchsinger organization over the years, while providing the necessary infrastructure to effectively promote and service the new and emerging markets, customers and technologies of PCB®. The two organizations will be working closely together to ensure the highest level of support to our combined customer base, continuing a long-standing trend of growth in Italy.”

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