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Customer Chat: Caterpillar Marine Launches Online Forum

Posted on May 5, 2009

New online forum intended to Caterpillar Marine Power Systems (CMPS) has launched a new online forum with the theme “join, discuss, solve” that is designed to share product experience. The forum at www.Marine.Cat.com is designed to provide a unique platform for existing and prospective customers to exchange opinions, questions and solutions related to Caterpillar marine products and beyond. The move is also intended to fuel open and honest communication within the maritime community and to share the vast amount of application know-how which has been gathered with the Cat and MaK marine engines in operation.

CMPS is the second division within Caterpillar to launch such an initiative and follows the community debut of Caterpillar’s Electric Power Generation division late last year. The new online forum does not replace any of the existing customer service platforms, like the Application Support Center, or individual solutions at the various Caterpillar dealerships. However, it will provide existing and prospective customers an additional opportunity to network online.

Initially, Caterpillar has set up nine different channels to share ideas: Cat Product, MaK Product, Engine Selection, Technologies, Sustainability, Regulations & Standards, Financial Services, Engine Room Discussions and General Topics. Experts from CMPS will monitor the discussions and provide additional support and advice if necessary. This also allows Caterpillar to gather direct customer opinions and feed them back into the organization where appropriate.

First and foremost, the CMPS online forum fosters peer-to-peer interaction. From an enterprise perspective, however, the forum also dovetails future product and service offerings with customer needs in a new way. And because of the direct feedback from the field, potential issues will be detected and resolved quicker than ever before.

For more information: www.Marine.Cat.com

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