Berg To Lead Cat’s Pleasure Craft Segment
By Mike Brezonick25 February 2021
Caterpillar has recently announced a new industry development team, organized to focus on the key segments of the overall marine business, and appointed Alex Berg as new global head of pleasure craft & yachting.
Berg brings more than 20 years of international and cross-functional experience in the yachting industry to the new role. He served as director OEM & integration for global marine electronics supplier Navico and earlier headed the entire product, development, and innovation activities of Bavaria Yachtbau, a German boatbuilder.
In his new capacity, he will be responsible for Caterpillar’s global pleasure craft & yachting activities and help strengthen closer customer relationships while providing deeper yachting segment expertise to Caterpillar Marine.
“As the yachting segment continues to transform, we must deliver a premium end-to-end customer experience across all stakeholders, from early design stage to customer service,” said Berg. “In addition to core products, this includes the seamless integration of our products into the wider technical ecosystem onboard, data-based remote service offerings, and supporting our clients in achieving environmental sustainability goals.”
With its headquarters in Hamburg, Germany, Caterpillar Marine groups all the marketing and service activities for Cat and MaK marine diesel, dual fuel and gas power and propulsion systems within Caterpillar Inc.